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Maximizing Sales Potential: Navigating the Telco B2B Sales Lifecycle

Writer: kas imrankas imran

Updated: Jan 28





This glossary helps stakeholders within the telco B2B sector, including employees, customers, partners, and vendors, understand the terminology commonly used in discussions, documentation, and transactions.


  1. Telco (Telecommunications Company): A company that provides telecommunications services, such as voice, data, and internet connectivity, to consumers and businesses.

  2. B2B (Business-to-Business): Refers to commerce transactions between businesses, such as a telco providing services to other businesses rather than individual consumers.

  3. Broadband Services: High-speed internet services provided over various technologies such as DSL, cable, fiber-optic, or wireless.

  4. Mobile Services: Telecommunication services provided through wireless networks, including voice calls, messaging, and mobile internet access.

  5. CRM (Customer Relationship Management): Software systems and strategies used to manage interactions with current and potential customers, including sales, marketing, and customer service activities.

  6. Lead Generation: The process of identifying and attracting potential customers for a product or service.

  7. Lead Qualification: Assessing the suitability and potential value of leads based on criteria such as company size, industry, and needs.

  8. Sales Engagement: Interaction between sales representatives and potential customers to discuss products, services, and potential solutions.

  9. Opportunity Management: The process of identifying and managing potential sales opportunities within a sales pipeline.

  10. Proposal and Contract Management: Creating and managing proposals and contracts for the sale of products or services.

  11. Order Processing: The process of managing and fulfilling customer orders, including validation, provisioning, and activation.

  12. Account Management: Managing ongoing relationships with customers, including onboarding, support, and renewal activities.

  13. Renewals and Upselling: Managing contract renewals and identifying opportunities to upsell additional products or services to existing customers.

  14. Reporting and Analytics: Analyzing sales performance, pipeline metrics, and customer data to inform decision-making and strategic planning.

  15. Continuous Improvement: The process of iteratively improving sales processes, strategies, and systems to enhance efficiency and effectiveness.

This glossary serves as a reference for individuals involved in telco B2B operations, ensuring clarity and consistency in communication and understanding across the organization and its stakeholders.

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